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PAY-PER-CLICK
Whether you're starting out or wanting to stand out, a pay-per-click (PPC) campaign will give you the edge on your competition.
What is pay-per-click advertising?
Pay-per-click (PPC) is a highly targeted form of advertising that allows you to promote your business in strategic online places. Advertisers only pay when a user clicks their ad, which is different than traditional forms of advertising where advertisers pay based on impressions or potential reach.
Is pay-per-click advertising right for your business?
People search for your products and services online everyday and PPC is how you get your website to show up on the first page when they do. PPC expands your web presence immediately and connects you with real in-market customers. People that are already searching to buy products and services like yours.
92 percent of all online searches happen on Google. It's often the first place many of us go to research something, including the products we intend to buy.
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Learn more about pay-per-click advertising below our pricing plans. If you have any questions, please get in touch.
All Google Ads accounts are set up in the client's name and the client uses their credit card to pay Google directly for the ad placements. Ad Manager fees* are invoiced every 31 days to start.
Perfect for small and medium sized businesses that want to get their name, products and services out into the community and surrounding area.
monthly ad spend | $300 - $1500
Google Ads
✓
Google Merchant Center
✓
Google Tag Manager
✓
Account Linking
✓
Campaign Types
Search, Shopping, Display
Keyword Research
up to 120 keywords
Adgroups
up to 10
Ads & Copy
up to 3 ads per adgroup
Conversion Goals
✓
Campaign Management
✓
Ad Copy Optimization
✓
✓
✓
Keyword Optimization
✓
Ad Variation Testing
✓
Bid Strategy Optimization
✓
Monthly Reports
✓
Landing Page Consultation
✓
Landing Page Design
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Landing Page Optimization
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A/B Testing
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Ideal for medium sized businesses with moderate competition in a larger market, the gold plan provides more exposure than the silver plan.
monthly ad spend | $1501 - $5000
Google Ads
✓
Google Merchant Center
✓
Google Tag Manager
✓
Account Linking
✓
Campaign Types
Search, Shopping, Display
Keyword Research
up to 360 keywords
Adgroups
up to 30
Ads & Copy
up to 4 ads per adgroup
Conversion Goals
✓
Campaign Management
✓
Ad Copy Optimization
✓
✓
✓
Keyword Optimization
✓
Ad Variation Testing
✓
Bid Strategy Optimization
✓
Monthly Reports
✓
Landing Page Consultation
✓
Landing Page Design
✓
Landing Page Optimization
✓
A/B Testing
✓
The platinum plan provides the best exposure and is meant for companies that provide many offerings in a larger, more competitive market.
monthly ad spend | $5001 - $10000
Google Ads
✓
Google Merchant Center
✓
Google Tag Manager
✓
Account Linking
✓
Campaign Types
Search, Shopping, Display
Keyword Research
up to 720 keywords
Adgroups
up to 60
Ads & Copy
up to 6 ads per adgroup
Conversion Goals
✓
Campaign Management
✓
Ad Copy Optimization
✓
✓
✓
Keyword Optimization
✓
Ad Variation Testing
✓
Bid Strategy Optimization
✓
Monthly Reports
✓
Landing Page Consultation
✓
Landing Page Design
✓
Landing Page Optimization
✓
A/B Testing
✓
$399/ month*
$999/ month*
$599/ month*
Pay-Per-Click Campaign Types
Search Campaigns
Search campaigns are text ads that show up in Google search results. Search ads let you to target keywords that people are searching for. Keywords that relate to your products and services.
Each time someone searches for a keyword that you're targeting, your ad will show up.
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Shopping Campaign
Product listing ads with details, prices and images that appear across the top (or right side) of Google's search results page. They also appear under the Google Shopping tab.
When a potential buyer clicks on your ad, they're sent to your website where they may buy from you or browse other products.
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Display Campaigns
Display campaigns let you to put engaging image ads on millions of websites. They're used to compliment your search ads to reach a wider audience. It also opens the door to use remarketing ads that target new and existing customers.
Display ads create brand awareness and can reconnect you with people that have already visited your website or seen your ads.
Local Campaigns
Local campaigns drive people to physical stores. They promote your onsite inventory across Search, Display, Google Maps and YouTube. You can also advertise local promotions and in-store events.
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Video Campaign
Used by advertisers to show video ads on YouTube and other websites where you can view videos. They're used to create brand awareness and can help drive leads and sales. Video ads are also used for remarketing.
App Campaign
Served to app users, the purpose of an app campaign is to increase the sales of your app. App campaign ads show up across Search, Google Play, YouTube, Discover and millions of other websites and apps.
What is Google Merchant Center?
A place where retailers can manage the inventory and product data that feeds their Google Shopping ads.
What is Google Tag Manager?
A tool that's used to set up tracking on a website, so you can measure the impact of your paid ads campaigns.
Benefits of PPC Advertising
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Immediate results
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Most effective form of online advertising to target in-market customers
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Can be used to target customers at other stages of the buying journey
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Cost effective
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Full control over advertising budgets
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Measurable - track important KPI's like cost-per-acquisition (CPA) & return on ad spend (ROAS).
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Superior targeting options
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Better quality leads
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Powerful reporting features
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Robust optimization features
GET IN
TOUCH
Would you like to know how pay-per-click advertising can help your company achieve its goals?
We'd love to hear more about your business and your marketing objectives. Share your name, email and any other information you're comfortable sharing, and we'll email you an invitation to connect for a 30 minute call.
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613-478-2131
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