CONTENT MARKETING
Content Marketing increases awareness for your brand, builds communities and inspires. If you create and share content that responds to your customer's needs, you'll increase your inbound traffic and reap the benefits for years to come.
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What is content marketing?
Creating and posting relevant content in any of its forms (blogs, infographics, podcasts, videos, social content) to attract and engage with an audience.
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Sharing content promotes your brand, establishes you as a subject matter expert and keeps your products and services top of mind. Companies use content marketing to acquire new customers and to retain existing customers.
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84% of b2b and b2c companies are creating and sharing online content on a regular basis. 86% of those surveyed write blogs, making it the most commonly used form of content marketing.
Learn more about content marketing below our pricing plans. If you have any questions, please get in touch with us.
The silver plan is perfect for small and medium sized businesses that are looking to grow organic traffic at a sustainable pace.
Brainstorming Session (virtual)
30 minutes
Keyword Research
✓
Strategy Session (virtual)
30 minutes
Content Creation
2 x articles (800-1000 words)
Edits
2 x rounds for each article
✓
Final Proof
✓
Uploading / Scheduling
On-page SEO
✓
Monthly Analytics Report
✓
✓
✓
$1680 / month
Laser focused on growth for medium sized businesses. It will provide a sustained presence that will increase organic traffic at a faster pace.
Brainstorming Session (virtual)
1 hour
Keyword Research
✓
Strategy Session (virtual)
30 minutes
Content Creation
4 x articles (800-1000 words)
Edits
2 x rounds for each article
✓
Final Proof
✓
Uploading / Scheduling
On-page SEO
✓
Monthly Analytics Report
✓
✓
✓
$2880 / month
Meant for medium and large businesses. The platinum plan will outperform the competition and grow your organic traffic at the fastest pace.
Brainstorming Session (virtual)
1-2 hours
Keyword Research
✓
Strategy Session (virtual)
1 hour
Content Creation
6 x articles (800-1000 words)
Edits
2 x rounds for each article
✓
Final Proof
✓
Uploading / Scheduling
On-page SEO
✓
Monthly Analytics Report
✓
✓
✓
$4200 / month
Forms of Content Marketing
Blogs
A blog is a collection of text based, informational webpages called posts. They're usually published with frequency, and each post is catalogued for easy viewing in reverse chronological order, with the latest post appearing at the top of the list.
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Blogs are the most common form of content marketing.
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Podcasts
These works are audible. Podcasts can be about any topic. They're made available for download or to stream on your computer or mobile device.
Podcasts can be transcribed and shared as a blog as a way to make your content more accessible, and to extend the content's reach. Podcasts can also be filmed, and the recordings can be used as video content.
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Social Content
Social content is all about engagement and getting people to notice and respond to your posts.
Social marketers actively pursue opportunities to engage with an audience on social media. They understand the types of content and media that resonates best with their customer base, and they create engaging posts to share that type of content on social media.
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Infographics
Infographics are a visual. They're used to deliver complex information in ways that are easier for people to understand, particularly at a glance. They're used to:
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Show comparisons
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Create awareness
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Share statistics
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Deliver complex information
Videos
Even though most people still prefer written content, videos are hot and in demand with many consumers, particularly the younger demographic.
A professionally produced video can shine a light on your brand and products in a way that other forms of content are not able to. Unfortunately, videos can be expensive to produce and therefore they're not the first choice for many businesses.
What is the purpose of content marketing?​
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Increase inbound traffic
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Lead generation
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Answer questions
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Tell stories
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Teach
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Motivate
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Inspire
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Our Focus
We're laser focused on writing evergreen content for webpages, blogs and newsrooms. This content is packed full of the written, scannable text that search engines love. We dig into the keyword research to help companies discover what questions and queries their customers are searching for. Working collaboratively with every client, we outline the topics for the various pieces we intend to create and schedule that content on a shared editorial calendar.
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The content that we create is provided to our clients for approval before they are published.
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Writing for the web
An effective way to have your webpages show up on Google's search results page (SERP), is to write blog posts that answer questions that people ask. Ideally, the theme of your blog and posts need to be related to your products and services. For instance, a car dealership might have a blog about DIY vehicle maintenance or a flower shop might have a gardening blog. The more niche the topic of your blog post is, the better chance you'll have to rank for it.
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A post, article or webpage that answers questions related to your product or service is like a hook in the water. Ready to be discovered by someone searching for that question online. The more webpages you have the more hooks you'll have in the water. After some time, those hooks will capture a steady stream of visitors to your website every month.
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But of course, content marketing isn't free. It takes time and effort to create content that will resonate with your audience. In the long-term, it's well worth the investment.
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Benefits of content marketing
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Increases inbound traffic
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Establishes your company as a subject matter expert
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Builds authority and credibility
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Increases brand awareness
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Boosts referral traffic - quality content gets shared and those links back to your website boost your site's rankings
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Assists with conversions
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Influences consumer behavior
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Improves rankings for keywords you're targeting
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Used to acquire new customers
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Used to retain existing customers
GET IN
TOUCH
Would you like to know how content marketing can help your company?
We'd love to hear more about your business and your marketing objectives. Share your name, email and any other information you're comfortable sharing, and we'll email you an invitation to connect for a 30 minute call.
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613-478-2131
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